StartupHat’s 5 golden rules of generating high quality leads

MY FIVE GOLDEN LEVELS OF GENERATING HIGH QUALITY LEADS:

(from the lowest to the supreme)

  1. Level 1: Give the client a link to something valuable where they have to fill out their details to get it. Share it on social and run ads to scale.
  2. Level 2: Give the client a link to something valuable where they have to fill out their details and have to share it themselves to social or to a friend to get it. Share it on social and run ads to scale.
  3. Level 3: Make the client ask to get access to your valuable asset before they fill out their details in order to gain access.
  4. Level 4: Make the client ask to get access to your valuable asset before they fill out their details in order to gain access. They are incentivized to share the asset to their network.
  5. Level 5: Make the client ask to get access to the asset in comment form in a social network and connect with your profile. Once the connection happens, private message the link to where they can enter their details. If you can get them to share the asset to their network, that’s a major bonus.

Let’s take a moment to discuss the underlying psychology of these tactics.

The critical measure is the increase of perceived value on the client’s end and a decrease in the sense of entitlement.

Most potential clients start off with a very high sense of entitlement as they try to establish the value of your service (after all, you’ve heard the term: money talks and bs walks, right?).

As time goes by, and you develop a stronger relationship through impeccability of delivery and positive measurable returns on investment. It’s natuaral that when you start, the sense of entitlement with the client is high. They are being pitched every day by new providers and it’s your job to stand out somehow.

However… if you can change the tone of the engagement from the first connection or mention, you have an opportunity to turn the tables or weigh the odds far more in your favor.

The decrease of sense of entitlement and establishment of desirable value incepted in the client’s mind (move over Leo), by making them ask or have to invest to get that initial bait you have in your sales arsenal can completely change the rules of the game.

The more investment of thought, discovery and action that is done upfront by the potential client not only increases the chance of successfully generating high quality leads, it also increases the speed to closing a successful sale. If the client is asking you for collateral or investing time and effort in securing it, the doors are open for a strong introduction with a qualifies lead.

What successful tactics have you employed or seen used lately? Share them with us below and ABC!

 

Eran Eyal
Eran Eyal
Eran is the founder of StartupHat, Springleap, Evly (acquired), iDea (acquired), eSquared (acquired).

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